Where the Airbnb Cereal answer comes from
It's Nice That reported the launch on 15 May 2018. Airbnb said no existing typeface was up to the job, so it commissioned its own from the type foundry Dalton Maag. The family has six weights: Light, Book, Medium, Bold, Extra Bold and Black. It went live in Airbnb's apps that day, with the websites to follow in the next few weeks. Creative lead Derek Chan and design lead Karri Saarinen spoke for Airbnb.
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to Airbnb.
Free alternative
Poppins
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Regular · Latin specimen
A geometric sans with round bowls and the same friendly, even feel as Cereal. It is wider and more strictly geometric, and its a is single-storey.
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Jost
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Regular · Latin specimen
A Futura-style geometric sans that works for headlines in Bold. It has sharper points and a more formal look than Cereal, and its a is also single-storey.
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Questrial
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Regular · Latin specimen
A clean, soft geometric sans for body text and small labels. It comes in one weight only, so it cannot give you Cereal's bold headlines.
View fontOne font from button to billboard
AIGA Eye on Design says Airbnb wanted a single font for all of its type, from websites and apps to billboards. The Book and Bold weights are tuned for screens and interfaces. The heavier weights are meant for print and signs. Stroke width and x-height were adjusted for size and medium. The magazine also notes that the font is proprietary to Airbnb.
Evidence for this attribution ↓The Bélo symbol and the wordmark
The Bélo symbol came from Airbnb's 2014 rebrand by the London agency DesignStudio. Dezeen describes it as a person with raised arms, a location pin and an upside-down heart in one shape, which also reads as an A. The designers wanted a mark anyone could draw. Dezeen says the symbol was paired with a simple font that readers less used to Roman letters could read, but it does not name that font. So we do not claim one for the wordmark.
Evidence for this attribution ↓How to get the look
Use a round, friendly geometric sans in lowercase, at a bold weight, with open spacing. Poppins Bold is the closest free start. Its a is single-storey, like the a in the airbnb wordmark. Set it in a warm coral red on white. Do not rebuild the Bélo symbol or the wordmark for your own brand: both are Airbnb trademarks.
Common questions
Is the Airbnb font free?
No. Airbnb Cereal is Airbnb's own typeface, and AIGA Eye on Design describes it as proprietary. We found no official download or public licence. For a free option, try Poppins Bold or Jost Bold.
What font is the Airbnb logo?
No reliable source names one. Dezeen's 2014 report on the DesignStudio rebrand says the Bélo symbol was paired with a simple font, without naming it. The lowercase airbnb wordmark should not be confused with Airbnb Cereal, which came four years later.
Who designed Airbnb Cereal?
The type foundry Dalton Maag, working with Airbnb's own design and marketing teams. It launched in May 2018 in six weights, from Light to Black.
Sources & evidence
Editorial review completed November 10, 2026.
- It's Nice That — Airbnb launches new bespoke font Cereal
Design publication
- Dezeen — Airbnb typeface designed by Dalton Maag
Design publication
- AIGA Eye on Design — Airbnb's new typeface
Design publication
- Dezeen — Airbnb rebrand by DesignStudio
Design publication