The stories behind the letters
Explore the typography behind familiar brands and titles. Discover what the sources tell us, then find a direction for your own work.
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Music · Font alternatives
Official 2024 Taylor Swift | The Eras Tour (Taylor’s Version) film key art
Read storyBrands · Logo lettering
Coca-Cola trademark history and the script developed by Frank M. Robinson
Read storyBrands · Font alternatives
Tiffany & Co. wordmark; exact historical version and font remain unverified
Read storyTV shows · Font alternatives
2021 first-season main title sequence by Plains of Yonder
Read storyTV shows · Documented typeface
2016 main title sequence
Read storyMovies · Logo lettering
Lightning-bolt Harry Potter franchise logo used across books, films and stage marketing
Read storyTV shows · Font alternatives
Wednesday’s first-season main title sequence, 2022
Read storyMovies · Custom typeface
CHIPS’ custom typography and title work for the 2023 Barbie film
Read storyBrands · Documented typeface
The magazine’s 2013 editorial typography refresh discussed by Wyatt Mitchell
Read storyTV shows · Font alternatives
2023 television main title sequence by Elastic
Read storyMovies · Logo lettering
Classic 1977 film logo discussed in Dan Perri’s title-design interview
Read storyTV shows · Font alternatives
English title treatment accompanying Netflix’s 2021 first-season announcement
Read storyBrands · Custom typeface
Spotify Mix as announced for product and marketing typography in May 2024
Read storyGames · Font alternatives
International Pokémon wordmark; original family and exact version remain unverified
Read storyBrands · Documented typeface
Nike archive account of bold Helvetica paired with the Swoosh in the 1970s
Read storyGames · Custom typeface
Minecraft franchise identity documented by Bold; game UI and later wordmark variants are separate
Read storyBrands · Logo lettering
LEGO’s official account of the 1973–1998 logo treatment
Read storyGames · Documented typeface
Font choices in Fortnite Creative’s Billboard device documentation; not wordmark attribution
Read storyBrands · Documented typeface
Corporate typography and design system
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Brands · Logo lettering
Netflix logo
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