Where the Hello Headline answer comes from
Fonts In Use, an archive that documents typefaces in real work, has an entry for the Bluey TV series credited to Ludo Studio. It says an unaired 2017 pilot had a logo written only in Hello Headline. The final logo kept the same font but changed it. The entry also says the intro, title card and credits are set in Hello Headline. It does not name the person who redrew the logo.
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to Bluey.
Free alternative
Titan One
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Regular · Latin specimen
A chunky, rounded display face with the same soft, heavy feel. Its letters are more even and geometric than Hello Headline, and it has no wobble unless you add it.
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Lilita One
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Regular · Latin specimen
A bold, friendly sans with rounded corners. It is narrower and more upright than Hello Headline, so it reads tidier and less bubbly.
View fontAbout Hello Headline
Hello Headline was designed by Veneta Rangelova and published by DearType in 2015. It is one bold style with chunky, rounded letters, made for headlines. DearType sells it through MyFonts under a commercial licence. Buying it gives you the plain font, not the bouncy, uneven logo, which was reshaped for the show.
Evidence for this attribution ↓Why typing it does not match the logo
In the logo, each letter sits at a slightly different angle and the Y has a long tail that swings under the word. Those are drawn changes. If you set Bluey in Hello Headline, you get the same rounded, friendly letter shapes, but straight and even. To get closer, rotate each letter a few degrees by hand and draw your own tail on the Y.
How to get the look
Use a heavy, rounded display font in one solid colour. Convert the text to outlines, then tilt and nudge each letter so the word bounces. Keep it to a short word or name. For a free option, try Titan One or Lilita One and add the tilt yourself. Do not copy the Bluey wordmark or characters, which are the show's trademarks.
Common questions
Is the Bluey font free?
No. Hello Headline is a commercial font from DearType, sold on MyFonts. Free look-alikes such as Titan One and Lilita One give a similar rounded feel.
What font is used in the Bluey credits and title cards?
Fonts In Use says the intro, title card and credits are all set in Hello Headline, the same font the logo is based on.
Who designed the Bluey logo?
Fonts In Use credits the work to Ludo Studio, which produces the show. It does not name an individual designer. The underlying font, Hello Headline, was designed by Veneta Rangelova.
Can I use the Bluey font for a birthday banner?
You can set your own words in Hello Headline once you have a licence, or in a free alternative. The Bluey name, logo and characters are the show's trademarks, so do not copy them for anything you sell.
Sources & evidence
Editorial review completed November 10, 2026.
- Fonts In Use — Bluey TV series
Design archive
- Fonts In Use — Hello Headline
Design archive
- MyFonts — Hello Headline by DearType
Font retailer (foundry listing)