Who made BMW Type Next
Robert Strauch's type design studio lists 'BMWTypeNext' and 'BMWGroupTypeNext' as a corporate type system for BMW AG. The credits name Robert Strauch as designer, Alexander Haberer as engineer and BECC as the agency, with work dated 2019 to 2021. The same portfolio lists related styles: a Semi Serif display face for BMW AG (2021), a Hebrew version for BMW Israel (2022), and an outline display face called BMWTypeNeue Caps for the BMW Vision Neue Klasse concept (2023).
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to BMW.
Free alternative
Inter
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Regular · Latin specimen
A neutral screen sans with the same clean, modern tone as BMW's type. It is more rounded and less squared-off than BMW Type Next.
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IBM Plex Sans
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Regular · Latin specimen
Its slightly engineered, flat-sided curves give a technical feel close to an automotive brand. Some letters, like the angled terminals on t and l, are more distinctive than BMW's.
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Titillium Web
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Regular · Latin specimen
A squarish sans that suits car and tech layouts. It is narrower and more stylised than BMW Type Next, so it works best for headlines.
View fontThe 2020 brand design
BMW introduced a new flat communication logo in March 2020. It's Nice That reported the two-dimensional roundel with slimmed-down initials on 5 March 2020. The type system dates line up with this rollout, but the launch coverage we could load does not name the typeface, so the link rests on the designer's own credits.
Evidence for this attribution ↓From ads to cars
Creative Bloq noted in 2025 that the flat logo had been used in BMW advertising for five years before it reached a car, the new iX3.
Evidence for this attribution ↓Earlier BMW fonts
BMW had custom corporate fonts long before Type Next. At the ATypI conference in Copenhagen in 2001, Bruno Maag, founder of the London studio Dalton Maag, gave a talk called 'Corporate fonts for BMW'. The programme says he showed how the BMW and Mini fonts were designed and what they needed for print, screen and international use. The programme does not give those fonts a public name, and we found no reliable source that does.
Evidence for this attribution ↓How to get the look
BMW's type is a clean, slightly technical sans serif. Inter or IBM Plex Sans in a light or regular weight gets close for body text and headlines. Keep layouts simple, with lots of white space and short, sentence-case headlines. For the letters inside the roundel, use the official logo files from BMW only if you have permission; no font recreates them.
Common questions
Can I download BMW Type Next?
No. It is a corporate typeface made for BMW AG and is not offered for sale or download. Use Inter or IBM Plex Sans for a similar look.
What font is in the BMW logo?
The letters in the BMW roundel are part of the logo artwork. We found no reliable source naming a font for them, so treat them as drawn lettering rather than something you can type.
Who designed the BMW font?
Robert Strauch credits himself as designer of BMW Type Next, with Alexander Haberer as engineer and BECC as the agency. Earlier BMW corporate fonts were made by Dalton Maag, according to a 2001 ATypI talk by its founder Bruno Maag.
Sources & evidence
Editorial review completed November 10, 2026.
- Robert Strauch Type Design — portfolio (BMWTypeNext credits)
Designer
- It's Nice That — BMW new logo (Jenny Brewer, 2020)
Design publication
- Creative Bloq — BMW quietly dropped a new logo (Daniel John, 2025)
Design publication
- ATypI Copenhagen 2001 — Corporate fonts for BMW (Bruno Maag)
Conference programme