What Call of Duty's brand guide says
Call of Duty's own brand guidelines introduce Hitmarker as a type family made only for the franchise. They describe it as big, bold and blocky, with roots in military lettering. It comes in three formats: a variable font for title art and layouts, a standard family of 15 fixed fonts in three widths and five weights for headlines, and Hitmarker Text for small sizes, long copy and interface text.
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to Call of Duty.
Free alternative
Russo One
Loading font preview…
Regular · Latin specimen
Heavy, squared letters with a sporty, military feel, close to Hitmarker's blocky shapes. Its corners are rounded off rather than clipped, and it has only one weight.
View fontFree alternative
Chakra Petch
Loading font preview…
Regular · Latin specimen
A squared sans with cut corners, which echoes the angled corners of the current logo. It is much lighter and more technical, so use the boldest style you have and set it tight.
View fontFree alternative
Anton
Loading font preview…
Regular · Latin specimen
A tall, heavy condensed sans in the spirit of Impact, which the pre-2023 logo used. It is a good free base for the old look, but it has none of Hitmarker's squared corners.
View fontWho made Hitmarker
The type foundry NaN lists Hitmarker as a 2023 custom project for Activision, commissioned through the agency Koto. NaN says the work began as a refinement of the logo and grew into a full custom font for the franchise. The family covers Latin and Cyrillic, and it has a text subfamily with a smaller x-height and looser spacing for reading at small sizes.
Evidence for this attribution ↓The old logo was Impact
Fonts In Use, an archive of typefaces in real work, notes in its entry on Modern Warfare (2019) that Impact was used for the series logo, with minor changes, until Modern Warfare III came out in 2023. The same entry says the Modern Warfare part of that logo was a modified Eurostile Extended Bold with an upside-down W used as the M.
Evidence for this attribution ↓How to get the look
Use heavy, blocky capitals with flat sides and clipped corners. Stack the words the way the logo does: CALL and DUTY large, with a small OF set between them. Russo One or Chakra Petch give you the squared, cut-corner shapes; Anton gives the tall, tight feel. For the pre-2023 logo, Impact is the right base font, and Anton is a close free stand-in.
Common questions
Is the Call of Duty font free?
No. Activision's brand site offers a Hitmarker download for brand use, but it is not sold and the site gives no licence for other use, so don't treat it as free to use. For a free look-alike, try Russo One or Chakra Petch in heavy capitals.
What font was the old Call of Duty logo?
Impact, with small changes. Fonts In Use says the series logo used Impact until Modern Warfare III in 2023. The Modern Warfare wordmark under it was a modified Eurostile Extended Bold.
What font does Modern Warfare III use?
Fonts In Use calls Modern Warfare III the face of the 2023 rebrand. It lists Hitmarker and Hitmarker Text across the game, with Blender and Futura returning from earlier games and Noto Sans used for other languages.
Who designed the new Call of Duty logo?
The agency Koto led the 2023 rebrand for Activision, which started by redrawing the franchise wordmark. The type foundry NaN designed the Hitmarker typeface with Koto.
Sources & evidence
Editorial review completed November 10, 2026.
- Call of Duty Brand — The typeface: Hitmarker
Brand guidelines
- NaN — Call of Duty (custom typeface)
Type foundry
- Fonts In Use — Call of Duty: Modern Warfare video game
Design archive
- Fonts In Use — Call of Duty: Modern Warfare III video game
Design archive
- Creative Boom — Koto's new brand identity for Call of Duty
Design publication