FindFont
All famous fonts

Brands

Dior font

The Dior logo uses Cochin, a French serif typeface by Georges Peignot. FashionUnited reports that Christian Dior chose Cochin in 1946 and that Jonathan Anderson brought it back in 2025, with a capital D and lowercase 'ior', in place of the all-caps DIOR logo used since the late 2010s.

The word Dior in black serif letters on a white background: a large capital D followed by lowercase i, o and r, with small, sharp serifs.
The mixed-case Dior logotype, from a 2010 Dior document as converted for Wikimedia Commons. This is the pre-2016 style; sources tie Cochin to the 1946 logotype and its 2025 return.Source: Christian Dior · rendition by Morn the Gorn · Wikimedia Commons (PD-textlogo)

Typeface at a glance

Typeface
CochinDocumented typeface
Used in

The Dior logotype: Cochin from 1946, an all-caps serif from 2016–2018, and Cochin again under Jonathan Anderson from 2025

View attribution evidence
Availability

Cochin is a paid typeface. Linotype sells it on MyFonts in four styles: Roman, Italic, Bold and Bold Italic. It is not on Google Fonts. The Dior logo itself is a trademark of the fashion house and is not sold as a font.

Compare fonts

Where the Cochin answer comes from

FashionUnited, a fashion trade news site, reported in September 2025 that artistic director Jonathan Anderson had changed the Dior logo. The new logo is set in Cochin, with a capital D followed by lowercase letters. It says Christian Dior first chose Cochin in 1946, and that Anderson found carved wooden letter blocks of the logo in the archives. Anderson is quoted as saying that all his team did was remove the small burrs.

Evidence for this attribution ↓

No paid font selected

Try the free alternatives

Free alternatives

Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to Dior.

Free alternative

Libre Caslon Display

Open Font License

Loading font preview…

Regular · Latin specimen

A high-contrast old-style display serif with a small x-height, close to Cochin's engraved feel. Its letters are more regular and its serifs a little heavier.

View font

Free alternative

Libre Baskerville

Open Font License

Loading font preview…

Regular · Latin specimen

A sturdy, free serif that works for the mixed-case Dior look. It is wider and has a larger x-height than Cochin, so it looks less delicate.

View font

Free alternative

Cinzel

Open Font License

Loading font preview…

Regular · Latin specimen

Capitals only, with classical Roman proportions. Use it for the all-caps DIOR style of 2016 to 2025; it cannot set the lowercase 'ior'.

View font

How the logo changed

Italian magazine nss has a timeline of the Dior logo. It dates the Cochin logotype to the house's founding in 1946. It places the switch to an all-caps DIOR between 2016 and 2018, as Maria Grazia Chiuri and Kim Jones took over womenswear and menswear. Anderson's 2025 change returns to the 1946 style. At first it appeared on labels and textile details.

Evidence for this attribution ↓

About Cochin

Fonts In Use credits Cochin to Georges Peignot, working with the punchcutters Henri Parmentier and Charles Malin. It was first released in 1914, in roman and italic, by the Peignot foundry. Matthew Carter reworked it for Linotype in 1977, in three weights with italics. Other digital versions, from URW and Bitstream, add Black styles.

Evidence for this attribution ↓

How to get the look

Use an old-style serif with small, sharp serifs and a low x-height. Set the word with a large capital D and lowercase 'ior', in black or dark grey on white, with generous space around it. For the older all-caps look, set DIOR in wide-spaced serif capitals instead.

Common questions

Is the Dior font free?

No. Cochin is a paid font, sold by Linotype on MyFonts. For a free option, Libre Caslon Display or Libre Baskerville give a similar classic serif look.

Did Dior change its logo?

Yes. In 2025 Jonathan Anderson brought back the 1946 Cochin logotype, with a capital D and lowercase 'ior'. It replaced the all-caps DIOR used since the late 2010s.

What font is the all-caps DIOR logo?

We found no reliable source that names the typeface of the all-caps logo used from about 2016 to 2025, so we do not claim one.

Sources & evidence

Editorial review completed November 10, 2026.

  1. FashionUnited — Dior's artistic director Jonathan Anderson changes the brand's font

    Trade press

  2. nss magazine — The history of the Dior logo

    Magazine

  3. Fonts In Use — Cochin

    Design archive

  4. MyFonts — Cochin by Linotype

    Font retailer