Where the Pricedown answer comes from
Fonts In Use, a design archive that documents typefaces in real work, lists Ray Larabie as the designer of Pricedown. Its entry says the font was inspired by the lettering used for the game show The Price Is Right, which is where the name comes from. The same archive lists six Grand Theft Auto uses, starting with Grand Theft Auto III in 2001. Sources give different first-release dates for the font, so we leave the year out.
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to GTA.
Free alternative
Bangers
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Regular · Latin specimen
A heavy, condensed comic-book face with the same loud, punchy feel. It is all caps and slanted, while Pricedown is upright and mixes lowercase shapes.
View fontFree alternative
Archivo Black
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Regular · Latin specimen
A plain, heavy sans that gives the same weight at a glance. It has none of Pricedown's quirky curves, so it reads cleaner and less playful.
View fontLogo font, not the whole game
For Grand Theft Auto V, Fonts In Use lists Pricedown for the main logo and for alert messages only. The rest of the GTA V interface uses Chalet 1960 and Chalet Comprimé 1960, and some screens, such as location and vehicle names, use House Script. So if you want the look of the menus rather than the logo, Pricedown is the wrong font. Start with Chalet, or a free clean sans, for that.
Evidence for this attribution ↓Is Pricedown free?
Typodermic, Ray Larabie's foundry, sells Pricedown as a family of nine weights, from Hairline to Black. Its desktop licences, sold through MyFonts and Font Bros, cover print, logos and static graphics. Websites, e-books and apps need a separate embedding licence from MyFonts. Using the font gives you no right to the GTA logo, which belongs to Rockstar Games.
Evidence for this attribution ↓The free Black weight
Typodermic's own listing on DaFont offers Pricedown Black free for commercial desktop use under the Typodermic Desktop License. That covers print and static graphics, not webfonts, apps or games, and the other weights remain paid.
Evidence for this attribution ↓How to get the look
Set your words in a heavy, tightly spaced display face. The GTA V logo uses white letters with a thick black outline, usually over artwork. Keep it short: one to three words works best. If you need a free Google Font, try Bangers or Luckiest Guy and add the outline in your design tool.
Common questions
Is the GTA font free?
Partly. Typodermic's own free listing says the Black weight is free for desktop use under its desktop licence, including commercial print and video. Webfonts, apps and games need a paid licence, and the other weights are paid.
Who designed the GTA font?
Pricedown was designed by Ray Larabie. It is now published by his foundry, Typodermic.
What font does GTA V use for menus?
Fonts In Use lists Chalet 1960 and Chalet Comprimé 1960 for the GTA V interface, with House Script for some location and vehicle names. Pricedown is used for the logo and alert messages.
Can I use Pricedown to make a GTA-style logo?
You can use the font under its licence for your own words. You cannot copy the Grand Theft Auto logo or name, which are Rockstar Games trademarks.
Sources & evidence
Editorial review completed November 10, 2026.
- Fonts In Use — Pricedown
Design archive
- Fonts In Use — Grand Theft Auto III (PlayStation 2)
Design archive
- Fonts In Use — Grand Theft Auto V
Design archive
- Typodermic — Pricedown
Original foundry
- Typodermic — Pricedown Black free listing (DaFont)
Font download site (foundry's own upload)