Where the Granjon answer comes from
Monotype is the type company that owns the Linotype library, where Granjon is published. In a 2022 article on how luxury fashion brands use fonts, it says Gucci pairs Granjon in the logo with Futura in body text. It calls both typefaces wide, open and understated. It also notes that Gucci uses Times for item descriptions on its website.
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to Gucci.
Free alternative
Cinzel
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Regular · Latin specimen
Capitals only, with classical proportions and sharp serifs. Spaced out, it gives the GUCCI look quickly, though its letters are more Roman-inscription than Garamond.
View fontFree alternative
Libre Baskerville
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Regular · Latin specimen
A free serif with a similar classic feel. It is a later, transitional style with more contrast and wider letters than Granjon, so space it generously.
View fontA short logo history
The Museo del Marchio Italiano, a museum of Italian brands, traces the Gucci logo back to the 1920s. It says the first logo used the founder's name in script, probably based on his signature. It credits Aldo Gucci with the crossed double G in 1960, which joined the official logo in 1992. In 1998 the house moved to Granjon, a serif set with very wide spacing.
Evidence for this attribution ↓About Granjon
MyFonts lists Granjon as a Linotype family and credits both Claude Garamond and George W. Jones as its designers. The Linotype family has three styles, Roman, Italic and Bold. Each style is sold separately, or all three together as a family pack, so it is a paid font.
Evidence for this attribution ↓How to get the look
Set GUCCI in serif capitals with old-style proportions, then add a lot of letter spacing, about 30 to 50 percent of the letter height. Use black on white or gold on dark green. Keep it to one line and leave room around it; the spacing does as much work as the letters.
Common questions
Is the Gucci font free?
No. Granjon is a paid font from Linotype, sold on MyFonts. For a free option, set Cinzel or Libre Baskerville in capitals with wide letter spacing.
Who designed the Gucci double G?
The Museo del Marchio Italiano credits Aldo Gucci, one of the founder's sons, with the crossed double G in 1960. It became part of the official logo in 1992.
What font does Gucci use besides the logo?
Monotype's 2022 review says Gucci used Futura for body copy and Times for item descriptions on its website. These may have changed since.
Sources & evidence
Editorial review completed November 10, 2026.
- Monotype — Fonts and luxury brands: Fashion
Type foundry
- Museo del Marchio Italiano — Gucci
Brand museum
- MyFonts — Granjon by Linotype
Font retailer