Brand
LEGO font
It is
Designed logo lettering
Not a fontOn record: Designed logo lettering — 1973 identity
Used in: The LEGO logo from 1973 to 1998
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LEGO’s own history describes the rounded, outlined letters of its 1973 logo and names no font for them. The letters were designed for the logo and used until 1998. For rounded letters in your own design, try VAG Rounded, a paid font on MyFonts.
3 sourcesFree alternatives
Type your own words to compare the letter shapes. These are close matches, not the font LEGO uses.
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Roboto
FreeA plain free font for the smaller text beside a playful headline.
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Inter
FreeA plain free font for small labels and captions.
Compare this available font with the original reference above. It is an editorial alternative, not an attribution of the original lettering.
VAG Rounded
Paid alternativeAffiliate link: we may earn a commission if you buy through this link. Check pricing and choose your license at MyFonts.
VAG Rounded is a rounded font from Linotype, available on MyFonts. Pick the weight you need and check that the license covers your use.
What to know
What LEGO says about the 1973 logo
LEGO’s history says the 1973 redesign kept the earlier square format, dropped the LEGO System wording and the five stripes, and tightened the rounded letters. The white letters got black and yellow outlines. LEGO dates this version from 1973 to 1998. Later versions of the logo are separate artwork.
Making your own rounded, outlined title
For a toy or construction heading of your own, start with a plain rounded font and space the word well before you add outlines. Outlines change the gaps between letters and can close small openings, so check the result at a small size. Use your own name and design, and do not copy the LEGO logo layout.
Fonts to compare
MyFonts lists VAG Rounded from Linotype. Check that the license covers your use before you buy. Roboto and Inter are free, plain fonts for the smaller text beside a playful headline. They are not close to the LEGO letters. A font license does not let you use the LEGO logo.
Getting the font
LEGO’s history describes designed logo lettering, not a font you can buy. VAG Rounded is a paid rounded font on MyFonts.
Questions
Is VAG Rounded the LEGO font?
Nothing in LEGO’s history says so. VAG Rounded is a paid rounded font you can use for your own designs.
Does this page cover the current LEGO logo?
It covers the version LEGO dates from 1973 to 1998. The picture shows the current red-square logo, introduced in 1998.
Sources
Checked November 11, 2026
- LEGO — a modern international companyLEGO’s company history
- MyFonts — VAG RoundedSeller’s listing
- LEGO — logo artwork and reuse recordLogo image source
