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Nintendo font

No reliable source names the font of the Nintendo logo, so we cannot say it uses a retail typeface. Design archive Fonts In Use has identified fonts on Game Boy and other Nintendo products, but our search of it found no entry for the company wordmark. Creative Bloq dates its racetrack border to 1972.

The word Nintendo in heavy white sans-serif letters with a registered-trademark sign, inside a white racetrack-shaped outline with fully rounded ends, on a red background.
The red Nintendo logo with its racetrack-shaped border.Source: Nintendo · Wikimedia Commons (PD-textlogo)

Typeface at a glance

Typeface
Archivo BlackSimilar alternative
Used in

The Nintendo company logo: the word Nintendo inside a rounded racetrack-shaped border

Availability

We found no reliable source that names a typeface for the Nintendo logo, and Nintendo does not sell or release one. The logo is a trademark of Nintendo. Fan-made fonts exist, but they are not official.

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What the type experts say

Fonts In Use, an archive of typefaces in real work, has an entry on the GameCube. In it, the Nintendo name at the top of that console's logo is listed as unidentified. Handel Gothic is mentioned as similar because of its round E, though wider. In the comments, Florian Hardwig writes that he believes the lettering was custom drawn. The entry covers the GameCube logo only.

Evidence for this attribution ↓

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Free alternatives

Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to Nintendo.

Free alternative

Archivo Black

Open Font License

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Regular · Latin specimen

A very heavy, wide sans close to the logo's weight. Its letters are a little more upright and squared than Nintendo's round o and d.

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Free alternative

Poppins (Bold)

Open Font License

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Regular · Latin specimen

A geometric sans with near-circular o, d and e, like the logo. It is lighter than the Nintendo letters, so use the Bold and set it tight.

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Our search of Fonts In Use

We searched Fonts In Use for the Nintendo logo. The archive has entries for many Nintendo products, but none of them names a font for the red company logo.

Evidence for this attribution ↓

A short history of the logo

Creative Bloq, a design news site, traced the many Nintendo logos in an article by Joe Foley. It says the pill or racetrack-shaped border seen in today's logo first appears in 1972. It adds that this was the design Nintendo settled on for its home console, released as the Famicom in 1983. The article does not name a typeface for the wordmark.

Evidence for this attribution ↓

Fonts that Nintendo did use

Some Nintendo hardware does use known typefaces. Fonts In Use says the 1989 Game Boy logo is set in Gill Sans, in italic capitals with tight spacing. Labels on the Game Boy use Futura, and the face buttons use a close copy of Corporate called Limited. These identifications cover the Game Boy only, not the Nintendo company logo shown next to it.

Evidence for this attribution ↓

How to get the look

Use a heavy, wide sans with round letters and tight spacing, in white on red. Draw a rounded rectangle with fully round ends around the word, with a thick white outline and some space between the outline and the letters. Archivo Black gives the weight; Poppins Bold gives rounder o, d and e shapes.

Common questions

Is there a free Nintendo font?

Nintendo has not released its logo as a font. For a free look, set the word in Archivo Black or Poppins Bold and draw a rounded border around it.

What font is the Game Boy logo?

Fonts In Use identifies it as Gill Sans, set in italic capitals with tight spacing. The console's labels use Futura.

Is the Nintendo logo Handel Gothic?

Not confirmed. Fonts In Use mentions Handel Gothic only as similar to the Nintendo name on the GameCube logo, and a commenter there, Florian Hardwig, thinks that lettering was custom drawn. No reliable source ties Handel Gothic to the red company logo.

Sources & evidence

Editorial review completed November 10, 2026.

  1. Fonts In Use — Nintendo GameCube

    Design archive

  2. Creative Bloq — I had no idea Nintendo had so many logos

    Design publication

  3. Fonts In Use — Game Boy logo, console and packaging

    Design archive

  4. Fonts In Use — search for "nintendo logo"

    Design archive