Porsche's own word on it
In an interview on Porsche's newsroom from 31 October 2017, the company announced its new corporate typeface, called Porsche Next. It was to be used the same way on the cars, in printed material and online. The new corporate design was developed over about six months by the Berlin agency MetaDesign, with Porsche's global creative and digital agencies, and approved at the end of 2016. The rollout started in September 2017, with a transition period of about a year.
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to Porsche.
Free alternative
Inter
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Regular · Latin specimen
A neutral, modern sans that suits a clean layout with plenty of white space. It is a stand-in for the mood, not a copy of Porsche Next's letter shapes.
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Arimo
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Regular · Latin specimen
A plain grotesque that works for body text and specifications. It is more generic and less refined than a custom brand face, but it reads well at small sizes.
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Orbitron
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Regular · Latin specimen
Wide, squared capitals that echo the stretched PORSCHE wordmark. It is a mood match for the logo only, with a more futuristic feel, and is not suited to body text.
View fontHow Porsche documents it today
Porsche's design system documentation calls Porsche Next its global brand typeface. It covers Latin, Greek, Cyrillic, Arabic and Vietnamese, in normal, semibold and bold. Thai uses a separate variant of the font, and for Chinese, Japanese and Korean the system falls back to the fonts built into each operating system.
Evidence for this attribution ↓The PORSCHE wordmark
When Porsche modernised its crest in 2023, it said the Porsche lettering would take on even greater significance in its brand identity. The newsroom article does not name a typeface for that lettering. So we treat the wide PORSCHE wordmark as logo artwork and do not claim it is set in Porsche Next.
Evidence for this attribution ↓How to get the look
For text, use a clean, neutral sans in a regular weight with plenty of white space, and keep headlines in a semibold rather than heavy bold. For the wordmark look, use very wide, squared capitals with generous letter spacing. Orbitron Bold in capitals, tracked out, gets close in mood.
Common questions
Is the Porsche font free?
No. Porsche Next is Porsche's own corporate typeface and we found no public download or retail listing. For a free option, Inter or Arimo work for text, and Orbitron Bold in wide capitals gives the wordmark mood.
What font is the Porsche logo?
The PORSCHE wordmark is logo artwork, not a font you can type. Porsche names Porsche Next as its corporate typeface, but none of the sources we found say the wordmark is set in it.
When did Porsche start using Porsche Next?
Porsche announced it in October 2017. The new corporate design was approved at the end of 2016, and the rollout began in September 2017. The goal was to convert everything, especially the cars and dealerships, within about a year.
Sources & evidence
Editorial review completed November 10, 2026.