Who made Uber Move
MCKL, the type studio of Jeremy Mickel, lists Uber as one of its custom projects. It says it drew a new logo and custom typefaces for Uber, working with the branding agency Wolff Olins. The credits on the page name Forest Young, Matt Delbridge, Mason Field and Taylor Simpson alongside Wolff Olins, and Peter Markatos at Uber. MCKL describes the family as four weights in two optical sizes: Display, which is tightly spaced and geometric, and Text, which is spaced more loosely and slightly condensed.
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to Uber.
Free alternative
Jost
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Regular · Latin specimen
Jost is a Futura-style geometric sans, and Futura is one of Uber Move's starting points, so its round bowls and clean geometry come close. It has a one-storey a and a more classical Futura feel; Uber Move is plainer and more sign-like.
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Inter
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Regular · Latin specimen
A neutral sans built for screens, good for app-style interface text. It is less geometric than Uber Move, so headlines look more technical and less round.
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Questrial
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Regular · Latin specimen
A simple geometric sans with round shapes and open spacing. It comes in one weight only, so it cannot give you the bold wordmark look, but it works for light headlines and short text.
View fontWhat it is based on
MCKL writes that Uber Move takes its starting point from early twentieth-century sans serifs such as Futura and Neuzeit Grotesk. The designers then adapted those shapes using transportation signage fonts from around the world.
Evidence for this attribution ↓The 2018 rebrand
Engadget reported on 12 September 2018 that Uber had a new typeface inspired by transportation lettering such as road and subway signs, meant to work in every country Uber serves. With it, Uber dropped the abstract square-in-a-circle symbol it had used since 2016 and now shows the word Uber instead. Uber's Peter Markatos told AdWeek, as reported by Engadget, that many people had not linked the old symbol with Uber.
Evidence for this attribution ↓How to get the look
Pick a geometric sans with round bowls and a large x-height. Set the brand name in bold, in black on white, with tight letter spacing. Use the same family in a regular weight with looser spacing for body text, the way Uber pairs its Display and Text cuts. Jost Bold is the closest free choice for headlines.
Common questions
Is the Uber font free?
No. Uber Move is a custom typeface made for Uber, and we found no public retail listing. For a free option with a similar geometric feel, use Jost for headlines and Inter for interface text.
What font is the Uber logo?
The current Uber logo is the word Uber in black. MCKL says it drew the logo as well as the Uber Move typefaces for the 2018 rebrand, so the logo is part of the same custom design work.
Who designed Uber Move?
Typewolf credits Jeremy Mickel of the design studio MCKL, working with Uber's internal design team and the agency Wolff Olins. Typewolf adds that the family has a display and a text version and launched with the 2018 rebrand.
Sources & evidence
Editorial review completed November 10, 2026.
- MCKL — Uber (custom typefaces)
Type designer
- Typewolf — Uber Move
Design publication
- Engadget — Uber hopes a new font will symbolize its turnaround
News