The 2015 rebrand with Troika
The UFC announced a new visual identity in July 2015, from its logo to its broadcast graphics, ahead of UFC 189. Its own news post says the work was designed with Troika, a branding and marketing agency based in Hollywood. It was the first change to the identity since Zuffa bought the organisation in 2001. The post describes new logo architecture and a tab system used across UFC properties, but it does not name a typeface.
Evidence for this attribution ↓No paid font selected
Free alternatives
Compare the actual letterforms with the same text. These are editorial alternatives, not fonts attributed to UFC.
Free alternative
Russo One
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Regular · Latin specimen
Heavy, squared capitals with rounded corners, close in spirit to the UFC letters. It is upright and a little narrower, so slant it and set it tight.
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Archivo Black
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Regular · Latin specimen
A very heavy, wide grotesque that matches the logo's weight. Its curves are rounder than the UFC's square shapes, so the C and U will look softer.
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Chakra Petch
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Regular · Latin specimen
A squared sans with cut corners and a sporty, technical feel. It is much lighter than the logo even in Bold, so use it for text next to a UFC-style title rather than for the title itself.
View fontWhat changed in the letters
Promax Brief, a trade publication for entertainment marketing, says Troika cleaned up the old logo rather than replacing it, scraping away at the C for a sleeker look. Seen side by side, the old and new logos look almost the same at first. The article also says the UFC unified the logos of its TV shows, events and fan experiences. Because Troika reshaped the existing letters instead of picking a font, we class the logo as lettering.
Evidence for this attribution ↓The C that looked like a wrench
MMA Payout, a site covering the business of mixed martial arts, reported that the C in UFC no longer looks like a wrench after the redesign. It says the UFC hired creative directors at Troika to redesign the logo, that about 30 people worked on the image over six months, and that Dana White approved the new logo. The report was published on 9 July 2015, just before the new look went live.
Evidence for this attribution ↓How to get the look
Use very heavy, wide capitals with square shapes and small rounded inner corners, slanted forward. Set the letters tight and in a strong red on white. A squared sans such as Russo One gets close; slant it about 15 degrees in your design tool. To copy the F, cut a small gap between its top bar and the rest of the letter.
Common questions
Is the UFC font free?
There is no official UFC font to download. The logo is drawn lettering owned by the UFC. For a free look-alike, slant Russo One or Archivo Black and set it in red.
Who designed the UFC logo?
The current version comes from a 2015 rebrand designed with Troika, a branding agency in Hollywood. Troika refined the earlier logo, most visibly the C, rather than drawing a new one.
When did the UFC logo change?
The UFC introduced the refined logo and a new broadcast look in July 2015, around UFC 189. The change was small enough that the old and new logos look almost the same at first glance.
Sources & evidence
Editorial review completed November 10, 2026.
- UFC — UFC unveils new brand identity
Official press
- Promax Brief — Brand rebrand: UFC
Trade publication
- MMA Payout — UFC makes subtle changes to logo design
News