Zara font

What is known about the 2019 logo

Dezeen reported in February 2019 that Zara's new logo came from Baron & Baron, the French agency of Fabien Baron, who is also Zara's artistic director. The letters now overlap or merge, and the Z and R gained curved accents. Dezeen calls it a minimal typeface similar to the one in the previous logo, which it dates to 2011, but it does not name a font. It notes that the new type resembles the signature typography Baron used when he redesigned Harper's Bazaar in the 1990s.

Launch and reaction

Creative Bloq says the logo arrived with Zara's Spring/Summer 2019 campaign, which Fabien Baron led, and that some people thought it might be temporary. The magazine says the new mark keeps visual links to Zara's earlier logo but adds overlapping letters, serifs and a new, curvy R. It quotes designers mocking the tight spacing, including Erik Spiekermann, who called it the worst piece of type he had seen in years.

Where sources disagree

Hypebeast, reporting on January 29, 2019, describes the new logo as connected letters with accentuated curves on the Z and R, drawn from Fabien Baron's signature style. It says Zara's previous change came in 2010, when spacing was added between the letters. Dezeen dates the previous logo to 2011, so the year of the spaced-out version differs by source. Neither outlet names a typeface.

How to get the look

Use a high-contrast serif in capitals: thick main strokes, hairline thin strokes and flat, fine serifs. Set ZARA large and pull the letters together with negative tracking until they touch and overlap. Then extend the tail of the R and the curve of the Z by hand in a vector editor. Black on white keeps it closest to the original.

Common questions